Why B, A, A Became the New A, B, C?


What kind of eater are you? A meat-lover or hater? A conscious veggie, a junk foodie, a raw dieter, a ‘whatever’? We may believe in food restrictions or just let ourselves go when it comes to nutrition but we all have a common issue. It is not physically possible for a human body to consume the amount of actual food that would provide us with sufficient levels of each and every vital nutritional element, including vitamins, minerals, oils, and acids. So concentration is key. Meet BAA’s (Bio-Active Additives), the world’s most effective means to support our life processes.

A BAA can be vegetative, animal or mineral derived, chemically or biologically synthesized, and classified as a nutriceutical, a para pharmaceutical, or an eubiotical additive to one’s diet, in order to balance it. How does one identify and customize his/her own BAA menu? First of all, of course, medical advice should be sought. It is good to know global nutrition facts and figures generated by researchers all around the world. They have anxieties to share — because what we face today is elemental deficiencies.

Humanity’s #1 current deficit is for Iron. According to WHO, the problem affects 30%+ of the global population, with women and young children being the most at risk. It is obviously connected to economic levels, meaning that it exists mostly where populations have to limit consumption of iron-rich foods like meat or poultry. However, specific dieting or biogeographic factors can also add to it — like in Japan where iron and zinc additives are huge in demand.

Iodine is another high-demand element – specifically, across continental territories. Iodine fuels the production of vital hormones responsible for brain health, metabolism, etc. While most European markets have been enacting salt iodizing protocols since the middle of the last century, still there is a clear need for additives.Just as important are the B-group vitamins (from Thiamine to Cobalamine) as they contribute to cellular metabolism, energy production, and body systems regeneration, including our nervous system support. For example, it has been discovered that vegetarian and detox routines must be supported with Cobalamine (B12) additives to avoid anemic conditions and memory issues. Surprisingly, deficiencies of B1 and B6 have been registered across European populations as diverse as Sweden, Portugal, and Germany, says the research “Vitamin B Deficiency.”

No elements walk alone. A great example is the Magnesium – Calcium – Vitamin D trio that works as a lifeguard unit for big-city people. These three supporters need to come together in the right proportion to manage over 300 fermentative reactions in our bodies. Specifically, Vitamin D – «the sunshine vitamin» – is subject to a deficiency when our bodies’ exposure to sunlight is not sufficient during the year, like in the Nordic and Baltic markets, US and UK, Benelux and Eastern Europe North.

Omega 3 fatty acids? I’d like a double portion, please. Do you know what happens when you consume too much Omega 6? Yes, you do, even if you are an haute cuisine explorer: it is in your virgin olive oil, your homemade mayonnaise, and your sesame seeds, to name a few. The aggressive «bad» fatty acids take their «good» fellows’ place in your cells and win up to fifty to one, so your body is undersupplied. Fortunately, there is an easy solution, which is Omega 3 additives. Years ago, our grandmothers did the right thing by forcing fish oil on us.A lot of markets do take steps to enrich and fortify basic manufactured foods to provide consumers with necessary elements, but A, C, Folic Acid, and many more are still inadequate our best friends. Do you know the country with the longest life expectancy so far? You are probably correct: it is Japan. Do you know their BAA consumption rate? 90% of the total population. Catch up, the USA and Europe, we have a long way to catch up!

What to learn more? Read here: